To remove EXIF data on iPhone without buying an app, you have four free options: remove the location in the Photos app (Info > Adjust > No Location), turn off Location in the share sheet's Options before sending, build a free shortcut that re-saves photos with "Preserve Metadata" turned off, or upload the photos to an online metadata remover in Safari. Only the last two remove everything, including the camera model, lens and capture time.
Below, each method is explained step by step with what it really removes, followed by the HEIC issue that trips up most iPhone users and a quick way to check that your cleaned photo is actually clean. The steps were checked against current iOS at the time of writing (2026); Apple occasionally renames buttons, so labels may differ slightly on your version.
What EXIF data your iPhone adds to every photo
Each time the Camera app takes a picture, it writes a block of metadata into the file. On a typical iPhone photo you will find:
- Location:
GPSLatitude,GPSLongitudeandGPSAltitude, plus the direction the camera was facing (GPSImgDirection) and often the speed at which you were moving. - Device:
Make(Apple),Model(for example the exact iPhone model) andLensModel, which names the specific camera module used. - Time:
DateTimeOriginalwith the time zone offset, accurate to the second. - Software: the iOS version that took the picture.
- Apple maker notes: a proprietary block with extra technical data that most viewers do not display.
To see the visible part of this on your iPhone, open a photo in Photos and swipe up or tap the Info button. The panel shows the device, lens, exposure settings and, if location was recorded, a map. For a field-by-field explanation, see what metadata a photo contains.
The four free methods compared
| Method | Removes location | Removes camera model, date and other EXIF | Works on many photos | Changes image quality |
|---|---|---|---|---|
| Photos app: Adjust > No Location | Yes | No | Yes | No |
| Share sheet: Options > Location off | Yes, for that share | No | Yes | No |
| Shortcuts: Convert Image without metadata | Yes | Yes, largely | Yes | New file is re-encoded |
| Online tool in Safari | Yes | Yes | Up to 10 at a time | No, with "Keep same format" |
If you only worry about location, the first two are enough. If you want the file to say nothing about your phone or when the picture was taken, use one of the last two.
Method 1: Remove the location in the Photos app
This is the fastest fix for one or a handful of photos.
- Open the photo in the Photos app.
- Swipe up on the photo, or tap the Info button (the "i" icon).
- Below the map, tap Adjust.
- Tap No Location.
To do several photos at once, tap Select in a library view, select the photos, tap the More button (three dots), choose Adjust Location, then No Location.
What to know about this method:
- It only touches location. The device model, lens, capture time and maker notes stay.
- Photos lets you Revert the change later, which tells you the original location is still kept somewhere in your library. The change affects what Photos shows and shares, not your backup history.
- It is a good choice for photos you will share many times, such as a profile picture or a listing photo, because you do it once.
Method 2: Turn off location when you share
The iOS share sheet has a small Options link at the top that most people never tap. Apple documents it in its guide to sharing photos and videos on iPhone.
- Select one or more photos in Photos and tap the Share button.
- At the top of the share sheet, tap Options.
- Turn off Location. Leave All Photos Data off.
- Tap Done, then pick the app, contact or AirDrop recipient.
The same screen has a format choice. "Automatic" lets iOS decide, "Current" keeps the original format, and "Most Compatible" may convert the photo to JPEG, which is handy if the recipient cannot open HEIC.
The limits are worth stating plainly. The toggle applies to that share only, so you have to repeat it every time. It removes location but not the rest of the EXIF data. And it only applies when you share from Photos; a photo attached from the Files app or uploaded through some apps' own pickers follows different rules. For AirDrop and Messages specifically, see whether AirDrop and iMessage share your photo's location.
Method 3: Build a free "Remove metadata" shortcut
The Shortcuts app is preinstalled on every recent iPhone, and its Convert Image action has a Preserve Metadata switch. Turning that switch off creates a new copy without the original metadata.
- Open Shortcuts and tap + to create a new shortcut.
- Add the action Select Photos. Tap its arrow and turn on Select Multiple if you want to process several photos at once.
- Add Convert Image. Set the format to JPEG (widely compatible) or Match Input (keeps HEIC as HEIC). Expand the action and turn off Preserve Metadata.
- Add Save to Photo Album to put the cleaned copies in your library, or Share to send them straight to an app.
- Name the shortcut, for example "Clean photos", and run it from the Shortcuts app or add it to your Home Screen.
Things to keep in mind:
- The output is a new, re-encoded image. For JPEG that means a small amount of additional compression. It is fine for sharing, less ideal for archiving.
- The cleaned copy appears in your library as a new item dated when the shortcut ran, next to the original. Delete the original only if you no longer need its metadata.
- Shortcut-based cleaning is less thorough than dedicated tools. Check the result once using the method at the end of this article before relying on it.
Method 4: Remove all EXIF data online in Safari
If you want every metadata field gone without re-encoding the image, and without building anything, an online cleaner is the simplest route. Our free metadata remover works in Safari with no account and no watermark.
- Open the tool in Safari and tap the upload area. iOS offers choices such as Photo Library, Take Photo or Choose File.
- Select up to 10 photos (JPEG, PNG or WebP, up to 25 MB each).
- Keep the default Keep same format option. This removes the metadata without re-encoding the pixels.
- Download the result. A single image downloads directly; several images arrive as one ZIP file.
- Open the Files app, go to Downloads, and tap the ZIP to unzip it if needed. Open a cleaned image, tap Share and choose Save Image to add it to Photos.
After processing, a report shows what was found and removed, for example GPS coordinates, the iPhone model, the capture date and the iOS version. It keeps only the color profile, so Display P3 colors do not shift, and the orientation flag, so portrait photos are not shown sideways. Files are processed on the server and deleted automatically 10 minutes later.
The report reflects the file iOS actually handed to Safari. If it shows no GPS data for a photo you know was geotagged, iOS already left the location out during the upload. Either way, the downloaded file is clean.
Two iPhone settings that change the result: HEIC and camera location
The HEIC catch, and how to get around it
Since iOS 11, iPhones save photos in HEIC by default (labeled "High Efficiency"). HEIC stores EXIF data just like JPEG, but many tools, including ours, accept only JPEG, PNG and WebP. You have three ways to deal with it:
- Change the capture format for new photos: Settings > Camera > Formats > Most Compatible. New photos are saved as JPEG.
- Convert existing photos when sharing: in the share sheet's Options, choose Most Compatible, or use the Shortcuts method above with JPEG as the output.
- Let the transfer convert them: many uploads and transfers convert HEIC to JPEG automatically, so the file you pick in Safari is often already a JPEG.
For the full picture on the format, read HEIC photos and metadata.
Stop new photos from recording location
Cleaning old photos is only half the job. To stop the Camera app from writing GPS coordinates into future photos, go to Settings > Privacy & Security > Location Services > Camera and choose Never. You lose the Places map and location search in Photos for those pictures, which is the trade-off.
This setting does not touch photos you already have; they keep their coordinates. The details and alternatives are in how to stop your iPhone from saving location in photos.
How to check that the EXIF data is really gone
Do one test before you trust any method, then you can rely on it:
- Clean a photo that you know has a location (the Info panel shows a map).
- Save the cleaned copy to Photos and open its Info panel. A clean copy shows no map and no camera details beyond the basics, such as resolution and file size.
- For a stricter check, upload the cleaned copy to the online tool again; a clean file produces a report with nothing sensitive left to remove.
A more detailed walkthrough, including desktop tools, is in how to check that metadata was really removed.
Which method should you use?
- Sending a quick photo to a friend: share sheet Options with Location off.
- A photo you will post publicly or reuse: Photos app, No Location, then share as usual.
- You want nothing about your phone or timing in the file: the online tool with "Keep same format", or a shortcut if you prefer to stay offline.
- Going forward: set Camera location access to Never if you do not use location features in Photos.